MrBeast Feastables Crunch Milk Chocolate Bar with Puffed Rice — 60g (2.1 oz)

What Makes This Chocolate Bar Special?

When Jimmy Donaldson — better known worldwide as MrBeast — launched Feastables in 2022, the goal was clear: create delicious snacks with clean ingredients while driving meaningful change in the chocolate industry. The result is a product line that tastes outstanding and backs it up with a genuine ethical mission.

The Feastables Crunch Milk Chocolate Bar is one of the brand’s most popular variants. It combines an updated, reformulated recipe for a softer, melt-in-your-mouth texture with the satisfying snap of crispy puffed rice inside. Whether you are grabbing a quick snack between meetings, packing a lunchbox, or treating yourself after a long day, this bar delivers every single time.

Here is why the MrBeast Feastables Crunch Milk Chocolate Bar stands out from the crowd:

• Smooth, creamy milk chocolate with crispy puffed rice in every bite
• Melt-in-your-mouth texture — reformulated for a softer, richer experience
• 100% Fairtrade Certified cocoa — ethically sourced from certified cooperatives
• Simple, high-quality ingredients with no unnecessary additives
• Gluten-free and Kosher certified — suitable for a wide range of dietary needs
• King-size 60g (2.1 oz) bar — perfect for sharing or a generous solo treat
• Individually wrapped — great for gifting, pantry stocking, and on-the-go snacking

Product Specifications

All specifications above apply to the standard single-bar format of the MrBeast Feastables Crunch Milk Chocolate Bar. Multi-count packs are also available for bulk buyers and gift shoppers.

Ingredients

The Taste Experience: Crunch Meets Creaminess

Bite into a Feastables Crunch Milk Chocolate Bar and you will immediately notice two things: the satisfying snap as the crispy puffed rice gives way, and the wave of smooth, creamy milk chocolate that follows. The reformulated recipe has dialed up the creaminess significantly — this is not the overly sweet, waxy chocolate you might expect from other snack brands. It is a genuinely elevated experience.

The secret lies in the quality of the cocoa. Feastables sources its cocoa from 100% Fairtrade Certified cooperatives, ensuring the cocoa butter used in this bar comes from farms where farmers are paid fairly and child labor is actively monitored and prevented. That focus on quality sourcing is reflected in every bite — the chocolate has a clean, deep cocoa flavor without bitterness or an artificial aftertaste.

The puffed rice adds an airy, light crunch rather than a heavy or tooth-aching one. It is the kind of texture that keeps you reaching for another piece — whether you break the bar apart to share with friends or enjoy the whole thing yourself. If you have been searching for a Feastables Crunch Milk Chocolate Bar that genuinely delivers on taste, texture, and values all at once, this is it.

More Than a Snack: The Feastables Ethical Mission

Most chocolate brands make vague promises about sustainability. Feastables backs theirs with measurable action. In April 2025, Feastables announced that 100% of its cocoa is now sourced from Fairtrade Certified cooperatives — a milestone that puts real accountability behind every bar they sell.

What does Fairtrade certification actually mean? According to Fairtrade International, around six million people worldwide depend on cocoa farming as their primary livelihood, yet many earn less than $2 per day. Fairtrade certification guarantees cocoa farmers receive a minimum price for their crops, plus a Fairtrade Premium — additional funds that cooperatives invest in community projects, education, and sustainable farming practices.

Feastables goes even further. The brand pays the Fairtrade Living Income Reference Price — always — and partners exclusively with farms that have active child labor monitoring and remediation systems (CLMRS) in place. Their stated goal is to help 1,500,000 children exit illegal child labor and enter local schools across West Africa. Every MrBeast Feastables Crunch Milk Chocolate Bar you purchase directly contributes to this mission.

When you buy a MrBeast Feastables Crunch Milk Chocolate Bar, you are not just satisfying a craving. You are part of a growing movement to make the global chocolate industry fairer, more transparent, and more humane. For a deeper look at why ethical cocoa sourcing matters, the history of fair trade cocoa on Wikipedia provides excellent context on just how entrenched the industry’s challenges have been.

Perfect For Every Occasion

The versatility of the Feastables Crunch Milk Chocolate Bar is one of its greatest strengths. Here is how people are enjoying it:

• Everyday snacking: Grab a MrBeast Feastables Crunch Milk Chocolate Bar for a satisfying mid-afternoon pick-me-up that does not rely on artificial energy boosts.
• Lunchbox treat: The individually wrapped format makes it clean and easy to toss into a bag for school or work.
• Gift idea: A crowd-pleasing gift for MrBeast fans, chocolate lovers, or anyone who appreciates a bar with a conscience.
• Dessert table: Break the Feastables Crunch Milk Chocolate Bar apart and arrange on a platter — the contrast of chocolate and crispy rice makes for a great talking point.
• Pantry staple: Stock up on multiple bars for easy access whenever a sweet craving strikes.
• Movie night or gaming session: The perfect companion for screen time — satisfying enough to keep you focused.

About the Feastables Brand

Feastables was founded in January 2022 by Jimmy Donaldson — MrBeast — one of the most-subscribed content creators in YouTube history. With a fanbase numbering in the hundreds of millions, MrBeast brought the same ambitious, high-impact thinking to the world of food that has defined his video career.

From day one, Feastables distinguished itself from competitors by committing to cleaner ingredients, simpler recipes, and ethical sourcing. The brand does not use artificial colors, flavors, or unnecessary fillers. The MrBeast Feastables Crunch Milk Chocolate Bar is a perfect example — built around a small number of recognizable, quality ingredients with nothing unnecessary added.

Today, Feastables products are available across dozens of countries, carried by major retailers and specialty food stores worldwide. Whether you are buying a single MrBeast Feastables Crunch Milk Chocolate Bar or stocking up by the box, the brand’s mission — to transform the West African cocoa industry for the better — is front and center in everything they do. Explore the full product line on the official Feastables website.

Frequently Asked Questions